Frequently asked questions

Do I really need a writer or content strategist?

If you have a well-honed message and feel confident about how to deliver it, maybe not. But sometimes a project is too big to tackle alone. Perhaps you require specific expertise. Or maybe you have a tight deadline, or simply don’t know where to start. That’s where I can save you time (and money) by creating a solid strategy and a clear, compelling message.

How much do you charge?

That depends on the scope, timeline, and complexity of your project. I will always take the time to understand your needs and provide a detailed estimate before I start working.

What are the pros and cons of hiring an agency vs. a freelancer?

Hiring an agency has some advantages: Agencies have teams of creatives they can dedicate to your project. Agencies may also have relationships with media brokers — such as Clear Channel — that can make it easier to take your message to market. But hiring an individual freelancer has some advantages too. The first is cost (because you’re paying only for the work, not for a fancy office). Communication can also be clearer and more efficient if you’re working directly with your writer. And in some cases, I can deliver work faster and more nimbly than an agency.

What is your work style and process?

Although my ideas are creative, my process is disciplined and methodical. I’ll understand your needs and expectations before I start working — and I’ll meet your deadlines. I’ll also adapt to your preferred process, whether you want me to wander off and just do my part, or whether you prefer a more interactive, collaborative creative process. 

What do you think about the Oxford (or serial) comma?

An Oxford comma is placed before the last coordinating conjunction when you’re listing a series of three or more nouns. (In this example, after the word white: “The French flag is blue, white, and red.”) Some writers and editors advocate fiercely for or against it. But I’m a bit more flexible. I do think it enhances clarity in most constructions — especially in web writing, where responsive design can create unpredictable line breaks. But I also understand that many Americans were taught in grammar school to avoid it, and therefore see it as a mistake. Plus, there are rare cases in which an Oxford comma can change the meaning of a sentence. The bottom line: Clarity and consistency are the goal. I’ll usually recommend an approach depending on the complexity and application of your text, but will defer to your preference if you feel strongly either way.

Why did you become a writer?

To become rich beyond the dreams of avarice.

Just kidding. Because I love writing. I was pre-med my first year of college, but changed my major to journalism when I realized my favorite courses were those that required writing. (Also, I was never going to ace organic chemistry.)

Do you ever get writer’s block?

Of course I do. So does every other professional writer I know. Not knowing where to start is an important part of any creative process because that’s where you find possibilities, and sometimes the unexpected.

Where can I read more of your writing?

If you’re interested in working with me, you can use the form below to tell me about your project. I’ll be glad to send you some samples of similar work I’ve done in the past.

I’ve also posted some work on my blog, along with articles, grammar tips, and the occasional photo.

Got more questions?

Please drop me a note.

Copyright © 2019 Heather Munro. All rights reserved.